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The Jewish Transcript
Seattle, Washington
November 11, 1971     The Jewish Transcript
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November 11, 1971
 

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r news :e just ing to ,rt and duable y say to an now I ictures e stag- social se re- but and se re- nerous Jbstan- to the result- e time [ to so- ire pic- a pay ;r than charge picture nereaft- Tran- plus $2 re. The o those Luested, )ublica- rge for I wish rarshis, me to ,&apos; to be activist cement. r some to help )eration lable, I instead of all pt will ions the ticle by L Judge will not ivember )pes and encour" ter seri- settling ,l nerlca, making part of d come east one a wink: countrY to work , a new )WS JTA) -" merica to visit er cent 1.4 Golden Age Club Slates Installation LOOK WHAT JAFCO IS DOING IN BELLEVUE! OPENING NOV. 1971 By Rose Siegel I visited the Golden Age Club and the members were busily working on various projects. I spoke with them -- the answers were the same -- the Bazaar Sunday, December 5 at the Jew- ish Community Center, 3801 East Mercer Way, Mercer Is- land. There will be an assortment of items which can be given as Chanukah gifts for the family. Hand knitted and crochet af- guns, scarfs, scarf and hat sets, floral arrangements, aprons, toys, mosaic crafts, ladies dresses and many more items. The bakery department will feature home made cookies, rolls, bread, cakes, hagel at low cost. A delicious lunch will be served also hot dogs and coke, home made dishes as only mothers can make. Free trans- portation. The Jewish Community bus will pick up passengers every hour on the hour, 11 a.m. to 4 p.m. at Second and Union Ave. (old Rhodes Building). The installation of officers- elect will take place at the Nov- ember 18 meeting. They are President, Mr. Meier Glazer; First Vice Presi- dent, Mr. Jack Azose; Second Vice President; Mr. Necoman Glass; Treasurer, Mr. Leonard Kosin; Secretary, Mrs. Goldie Handlin; Corresponding Secre- tary, Mrs. Burgess Samson; and Financial Secretary, Mrs. Freda Deitch. Jewish Club Slates Meet The Jewish Club of Washing- ton will have its next regular meeting on the 27th of Novem- ber at 8:30 p.m. at the Masonic Temple, Harvard and East Pine. Parking is free and now available in the large parking lot across the street from the Temple. We will have a most interest- ing travelogue narrated by Cap- tain Herb Bridge, U.S. Naval Reserve, on special duty at- tached to the 6th Fleet. His son, John, who is a midshipman will assist his father. No admission and refreshments are free. View Ridge Pharmacy SERVING View Ridge -- Hawthorne Hills Wedgwood -- Ravenna Wodgewood Rock Free Delivery--Open 7 Days a Week Daily 10 a.m. to 10 p.m. :undays and Holidays 12 to 6 p.m. 7501 3SthN.E. 98115 LA4-1800 This is a picture of the new JAFCO store in Bellevue which will open its doors to the public in a few days. The entire Jewish eom- munity is invited to prevue opening November 14 which will be fol- lowed by the regular opening the next day. (See Story Below) Success Reasons Told Good Idea, Hard Work Creates JAFCO Firm By Colin B. Shellshear What are the ingredients that go into being a success in this life. After talking to Sidney Z. Jaffe, President of JAFCO INC. of Seattle and soon in Bellevue, I came to the conclu- sion it can be summarized in two words -- inspiration and perseverance. Success rarely ever comes to anyone on a silver platter. IT IS THE RESULT of a good idea in the beginning and relentless work to make a reality out of an idea. Fifteen years ago when Mr. Jaffe was 44 and had been in men's wear, he was enthused over a general merchandise catalog he had obtained from the East. There was nothing of a similar nature in the Puget Sound area and the more he thought about it, the more con- vinced he became that a like business would be a success here. With limited capital and only an idea, he set up shop in Seat- tle with a total of four employ- ees. The first year 3,500 catal- ogs were sent to prospective customers. This year a total of about 300,000 catalogs or gift books will be mailed out and the num- ber of employees has grown to 200. Mr. Jaffe gives much credit for the success of the enterprise to his wife, Ruby, who worked with him day and night. She is still active in the business and helps him in purchasing and store decor. I asked Mr. Jaffe if he liked his job and he answered in the affirmative and said "I like people, I like excitement." He added that he likes to talk with people who come into the store and hear about them and their activities. What is the secret of the success of the JAFCO opera- tion? Mr. Jaffe explained that in this age of standardization which results in the goods in one store being identical with the goods in another, people like to get something different. Mr. Jaffe said "we are in no FRANK,S ' .o.o..v SALES & SERVICE -- G-'  "'?//7,4<' ,'-Ec D ,I /7t 1)- .... ALL WORK ' /-'tl/S'Y<mv*qD'l  GUARANTEED" I yt'i ) I !: I - i call 3-2023 way like the others. We are very particular in the merchan- dise we buy so that it is some- thing different." He commented that a tremendous amount of work has gone into making the store unusual, well kept with good service. He paid a compli- ment to his employees by say- ing "we have enthusiastic knowledgeable people working here." Mr. Jaffe related that four years ago, his son Larry had the idea of going into the Stereo component business. He told his father that it is what the young people want and a business that can grow with young people. As a result Jafco Electronics was established which has been a tremendous success and ac- counts for a fairly large portion of total revenues. Another great expansion is scheduled in a few days. On November 14th, there will be a prevue opening of the new Jafco store in Bellevue. All members of the Jewish community are cordially invited to attend. The regular opening will be the fol- lowing day. The new store will stock a very large number of items in- chding photographic, unusual gifts, jewelry, ski equipment, sporting goods, a very large number of toys and a wine cel- lar and gourmet shop. There will be a fine quality barbeque beef restaurant for the convenience of the custom- ers. ! talked to Mr. Jaffe at some length about the purchase of articles. He said that he is con- stantly doing research on the market to ascertain what the trend will be. I asked him about what percent of the time he is right in anticipating the trend. He commented that he is not always right but that his batting average is somewhere in the neighborhood of 95 percent. Mr. Jaffe revealed that around the first of 1972 the company is going public. In other words, shares will be sold so that the owners will be the shareholders rather than owner- ship by a few. I asked him what the money would be used for that resulted from the shares sale and he replied it would be used for another expansion- the construction of a central warehouse. Who can really say looking far into the future how big a company JAFCO might be- come? Good Advice Buy from merchants who advertise in the Jewish Tran- script. Tell them you saw the ad in the Transcript. It helps the merchants and also the Tran- script : " : J, NOVEMBER 11, 1971 THE JEWISH TRANSCRIPT PAGE 5 Cupboards Almost Bare lewish Agency Needs Food to Feed Hungry Incredible as it may sound, there ARE Jewish people in Seattle who do not have enough to eat. Mrs. Estelle Broder, staff member of the Jewish Family and Child Service, who helps distribute food to those who need it, explains that on her list are unemployed persons seeking jobs, elderly citizens who cannot subsist on their meager allotments, and families on public assistance. "The trunk of my car is like a miniature grocery store," she said, "but I have observed in making my regular calls that no one will take more than he thinks he will need." Although the synagogues and other Jewish groups in the Seat- tle area have been most cooper- ative in collecting canned goods, at the present time Mrs. Broder pointed out that her cupboards are almost bare. "Aside from canned food there is a great need for staple items especially soaps, cleansers and paper goods which cannot be purchased with food stamps." Cash donations are also very welcome, she said, so that fresh meats, fruits and vegetables may be pur- chased. The agency is located at 2009 Minor Avenue East, and arrangements can be made to pick up contributions, if neces- sary. In conjunction with the food bank, Mr. Jerry Grossfeld, the agency's executive director, calls attention to the J. U. M. P. (Jewish Unemployed Manpower Program) which helps Jewish unemployed find jobs. Work is needed for both skilled and un- skilled men and women and Mr. Grossfeld asks that if anyone in the community has a job open- ing please call him at EA 3-1421. As in the past the Jewish Family and Child Service tries to adjust its programs to the requirements of the times. To- day it asks for your help in providing food and jobs to those who are in need. Remember, when your neighbor's house is on fire don't be one who failed to heed the alarm! Camp Benbow Trip Offered The Grade School Depart- ment of the Jewish Community Center has recently added a new concept for children's pro- gramming. This is the develop- ment of the new Artery 5 Pro- gram. Artery 5 is primarily a Day Camp Program condensed into three hours per week. Ex- perienced specialist teachers lead classes in Arts and Crafts and Sports. Special event field trips are also included. November 12 and 13 have been scheduled for a grade school overnight at Camp Ben- bow. Members of the Artery 5 Program will have first priority for registration with the remain- ing available space going for other grade school age JCC members. This is your chance. Register your child now for Artery 5 and include them in this special Benbow overnight If you have any questions about either pro- gram please feel free to contact Nell Ross at.the Center. Cost of the overnighter is $5.00. MOVIN'G? "LET BARRAT BEAR IT" STORAGE PACKING SHIPPING CRATING OVERSEAS PACKING SPECIALISTS BARRAT TRANSFER & STORAGE 123 Queen Anne Avenue AT 4-1820 Why you'll like saving at Union Federal There's a lot to like at Union Federal Savings. The friend- liness of the people at the four convenient locations. The special services like free travelers checks and free money orders. The free parking. The extra earnings that you don't get at a commercial bank. And the feeling of security that comes with having your money in a finan- cial institution that's been around for 52 years. Come see us soon. We think you and your savings will be very happy here. UNION FEDERAL SAVINGS DOWNTOWN / CROSSROADS BALLARD / NORTHGATE WEST SEATTLE: ....... ' , i I